If you are interested in our package, we will ask you to complete and submit
our Internet Search Tool Questionnaire, below. Feel free to fax your
answers as well. Click here for a text version that you can print out or
The information you provide below will be used in our registering your web
site with Internet search tools (search engines, directories, yellow pages,
what's new pages, etc.) or incorporated into your web site design. In order
to best promote your site, we will likely make some changes to the
descriptive information you provide as well as add information.
Normally, the URL of the web site is registered with search tools, e.g.,
http://www.anyname.com. However, we may need to register a specific web
page. If your main page does not contain descriptive information, then we
should also register the page that contains the best content about your
site, e.g., http://www.anyname.com/aboutus.html). We might even want to
register 2 or 3 pages of the site.
These are terms and phrases under which your site will be cataloged. They
are incorporated into the HTML code of your site and are read only by the
search tools, not visitors. Many search tools give these words more
importance than words in the web page's body.
Choose general and specific terms, i.e., how you would describe the site
and how you think people will search for the site. List words from related
subjects as well. Include singular, plural, and other types of variations
of the terms, e.g., past tense.
Note that some search engines will penalize you for too many word
repetitions (some after as little as 6 repetitions). Limit the incidence
of any word or word versions. If you can, try not to repeat words. List as
many words and phrases as you can think of and order them from most to
The title is incorporated into the site's HTML code and not into its
visible design. (A browser will display this title in its title bar,
however.) The title is the primary source of information about your site.
Search tools will derive search terms from words in the title; many use the
title as the site description. A descriptive title is especially important
if your main page does not contain indepth information on the site.
Keep the title down to 100 characters or less. (Some search tools will
truncate your title to 64 characters.)
Each page of your site should have a descriptive title, as some search
tools will drill down several page levels when indexing your site. (We will
review and word multiple titles for you.)
This description is incorporated into the site's HTML code. However,
unlike the keyword list above, it may be visible since many search tools
will display it with their search results.
Provide a brief but relevant description of the site that will catch the
attention of searchers. Include keywords and geographical location(s).
Try to limit the description to 200 characters (that's 5 lines like in this
paragraph). Some search tools only accept shorter descriptions and will
cut off characters exceeding their limit.
Knowing your competitors' rankings and the descriptive information they
employ will help us promote your site, especially vis-à-vis their sites.